Our Performance

The Board of Directors and executive management receive a wide range of management information delivered in a timely manner. Listed below are the principal measures that are reviewed on a regular basis to monitor the performance of the Group.

Like-for-like
sales % growth

Definition

Calculated as this year’s sales divided by last year’s sales for all stores that are at least twelve months old at the beginning of the financial year. Stores closed during the year are excluded from both years (calculated in local currency).

Rationale

Maximising like-for-like sales opportunities drives cash inflow. This KPI also measures the health of our core retail estate and reflects customer reaction to our products, proposition and price.

Performance
UK (%)

lfl growth uk

Rest of Europe (%)

lfl growth europe

Gross profit
percentage

Definition

Gross profit as a percentage of revenue (calculated in local currency).

Rationale

Gross profit is an important indicator of the Group’s financial performance. It reflects our ability to source effectively, run an efficient supply chain, and promote and deliver the correct mix of products to maximise cash margin.

Performance
UK (%)

gpp performance uk

Rest of Europe (%)

gpp performance europe

Underlying
EBITDA

Definition

Underlying EBITDA means underlying earnings before interest, taxation, depreciation and amortisation.

Rationale

Underlying EBITDA is used to analyse the Group’s core operating profitability before nonoperating expenses and non-cash charges (depreciation and amortisation).

Group (£m)

underlying

Net Promoter
Score (NPS)

Definition

Net Promoter Score (NPS) is a measure of a customer’s willingness to recommend our service to others in terms of Satisfaction and Loyalty calculated by subtracting the percentage of Detractors from the percentage of Promoters.

Rationale

Customer Satisfaction and Loyalty are important indicators of the success, or not, of the Customer Journey, our colleague interaction and our range of products and services.

Performance
UK (%)

nps

Operating
cash flow

Definition

This measure is determined by taking underlying operating profit and adding back non-cash items and any movements in working capital.

Rationale

The Group’s ability to finance its future investment, pay corporation taxes, pay interest on its borrowings and make returns to shareholders is aided by strong cash flows from its operations.

Group (£m)

operating