Our Strategy

As we move into the third year of our transformation of Carpetright, we are maintaining the consistency of our strategic direction which has been to focus exclusively on:

Who we are
Our stores, the brand and our people

What we sell
An unrivalled choice of floorcoverings

How we sell
Making the process easy with unbeatable value

Where we sell
Multi-channel convenience and improving the quality of the store portfolio


This proven strategy is supported by clear, uncomplicated principles that are applied consistently throughout the business, specifically:

honest straightforward

we care

make easy