Our Business Model

Our customers
The journey starts by understanding our customers' needs We meet those needs every step of the way We achieve this by delivering on our strategy
Confidence in dealing with a retailer who provides an enjoyable shopping experience, has a good reputation and in whom they can trust We are honest and straightforward and we care about customers and colleagues Who we are: We are working hard to transform our brand, culture, values and corporate identity
Offers a great range of floorcoverings to choose from within their budget We provide inspirational ranges, across the spectrum of product categories, that meet customers’ needs What we sell: We are broadening our total floorcovering range to meet customer demand
Understand the value and quality of service they expect We offer compelling value and easy payment methods alongside services that make selecting and installing new flooring an easy, pain-free process How we sell: We are embedding product training, customer service standards, interest free credit and a host of other initiatives
Recognise that convenience and accessibility play a role We operate national networks of stores, in each of the countries we trade, supported by country-specific transactional websites Where we sell: We are repositioning our stores estate, allowing customers to access our products in a contemporary and welcoming retail environment
Value creation
We transform our customers' homes with high quality, inspirational products and great value
We provide a rewarding work environment which is fair, open, and provides opportunities to develop
We are re-building the business to deliver long-term growth for the benefit of our shareholders
We work collaboratively to bring great products to market