Our Vision
The Group aims to be the first choice for all consumers by offering the broadest range of floor coverings, at the keenest prices, with unbeatable customer service.
Delivering our vision:
Comprehensive product choice
Achievements in 2009
Cut-length carpet ranges have been further extended and a wider range of rugs has been introduced. The acquisition of Sleepright has enabled us to extend our product offering. The ranges in each country have been adjusted to suit local markets and reflect new customer trends.
Goals for 2010
The ranges within markets and formats will continue to be adjusted to suit local conditions and trends. Increasing focus will be put on the VIP wool range and continuing to promote the product benefits of vinyl in the UK. The Sleepright offer will be extended to more stores.
Delivering great value
Achievements in 2009
The Group has continued to offer customers outstanding promotions throughout the year. These were across all product groups in all geographic markets.
Goals for 2010
The Group will continue to develop strong promotions in all its businesses and will ensure customers are offered great value through a combination of quality, price and service.
Growing our store base
Achievements in 2009
The Group has opened a net eight stores in the year, which together with 11 stores from the Ben de Graaff and one store from the Sleepright acquisitions means we now trade from 695 stores.
Goals for 2010
The Group plans to increase its store base by 20 in the UK & RoI and four in the Rest of Europe. In addition, we plan to increase the number of Sleepright outlets to 150, from 111 at the year end.
Offering outstanding customer service
Achievements in 2009
The quality of the fitting service, undertaken by our independent carpet fitters, together with the effectiveness of our cutting and distribution centre, has enabled us to improve service to our customers. We have completed the rollout of our in-store computer system (Navision) in the UK & RoI which has streamlined our order administration. Our cutting and distribution centre has been operational for a full year. This has enabled us to reduce delivery lead times, provide increased capacity and drive operational efficiencies.
Goals for 2010
We intend to develop our Fitters Academy to ensure we have the best fitting service in the UK. We expect to have a direct home delivery service in all Sleepright outlets. We are developing a transactional website which will complement our store base.