Retail Systems Awards 2010

Carpetright, in collaboration with Summit Media and Paul Mason Consulting, were awarded Retail Website of the Year following the successful implementation of the transactional website www.carpetright.co.uk in 2010.  The judges recognised that the site provides customers with a truly multi channel offer which allows them to order samples, request home appointments, make enquiries and buy online.  A significant achievement on top of the transactional site is the ability to trace a customer’s journey all the way from a Key Word entered through a search engine to a subsequent purchase in store.  This unique achievement allows Carpetright to fully attribute offline sales against in store transactions.