Carpetright plc is a floor coverings and beds retailer, trading from 602 stores organised and managed in two geographical segments. These are the "UK" and the “Rest of Europe” (comprising The Netherlands, Belgium and the Republic of Ireland).
Business objective and strategies
The Group's key business objective is to be a leading European of floor coverings and beds, offering a comprehensive range of products at the keenest prices, supported by excellent customer service.
The primary financial objective of the Group is to deliver long-term sustainable growth in earnings per share and cash flow.
We aim to achieve this through the following strategies:
Revitalise the Carpetright brand
Broadening the appeal of the brand, while retaining its traditional customer base, is at the heart of plans to revitalise the business. We are currently conducting a comprehensive review of our brand, sub brands, tone of voice and identity to deliver an updated brand positioning more suited to the contemporary retail market.
As the market leader in floor coverings, we have the strongest purchasing power, enabling us to pass on the best value to our customers.
Unrivalled choice of floor coverings
Carpetright offers the broadest range of carpets in the market, including premium and specialist lines allowing our customers to transform their homes.
Providing an outstanding customer experience
Carpetright prides itself on providing excellent customer service for its customers. We continue to invest in a programme of store refurbishments and update store design ensuring that our retail estate meets the requirements of today's consumers.
With over 400 stores in the UK, we see the opportunity to leverage the accessibility of our estate, combined with the strength of our marketing voice and supported by an inspirational website, a key advantage when compared to the competition.
Managing the store portfolio
We wish to be represented nationally within the UK and in our chosen markets in Europe. Where we have more space than we require, we are where practicable, taking steps to reduce the size of our store estate either in number of stores or by moving to smaller locations.
We aim to act responsibly towards all our stakeholders, including customers, suppliers, employees and the communities in which we operate. Our annual Corporate Responsibility Report is available in the CR pages of this website.